To brand a company is to create their image and to support it with campaigns and visuals. Over time, a brand can make a company a household name, and identifiable by a small part of their brand such as a jingle. To create a brand for a company, we endeavour to understand the aspirations of the company and their industry as a whole.
What’s involved in branding?
Branding isn’t just a logo, there are a number of different possible mediums for the brand to work across, branding includes but is not limited to:
- Logo design
- Business card design
- Letterhead design
- Typeface design
The amount of considerations that go into the full branding of a company are beyond the scope of this summary, however to put it in a nutshell you could describe a ‘brand’ as an organisations personality. It is how they are portrayed to their audience.
The idea of a brand is that everything a company does, everything it does and everything it produces should reflect the values and aims of the company. The branding must deliver a consistent and quality message. Driving home core values for the business and this begins with visuals.